Hi! I'm Funmilola, a product marketing manager :)

Creating case studies and running campaigns around partnerships is a great way to boost awareness and enable the sales team. Here are some case study templates below as well as an article here on my experience running a case study campaign. 

To make the sales process more 'self-serve', product guides are a great resource for B2B companies. These guides were created to assist the sales team in their outreaches so customers have enough information on the product before speaking to a rep. This shortens the process and ensures companies know if they're a good fit for your product. 

My current company Curacel is a B2B Organisation. One of the ways Curacel generates revenue is through transactions (customers of our partners buying insurance products).

To boost transactions on partner platforms, I initiated co-marketing plans where we worked with partners to increase awareness of the Curacel products to their customers and on their platforms. Here are some creative samples. You can read more about the comarketing process here. 

At Curacel, my first major project was the company website. My process which involves analysis of the competitors' websites and working with the designer to streamline the content and the copy is detailed here. Relevant docs I used for this are below. The website has changed a lot over time with multiple additions such as the industry pages. You can view the current website here and the old version here.

Digital events are a quick way to generate leads for B2Bs. To get the best of digital events, pre-planning topics, dry runs and providing background support are super important. The two events below are a great example. 

The demo creation process usually involves writing a detailed script based on a tour of the product and then working with a video graphic producer to create a detailed video from the UI Screens/video recordings of the product. This is for professionally edited videos. Alternatively, product demos can be recorded in-house with tools like loom using a live recorded tour of the product with a script as the guideline.

Explainer videos are also great tools to help the customer understand what you do, how your product helps them and if they're a great fit for your business.

Here are drafts below to help you understand how to create demo and explainer videos from scratch. 

Here are some other helpful product marketing templates created as part of the Product Marketing Alliance Scholars Program.