Hi  :)

I'm a product marketer whose career has revolved around finding new and creative ways to connect users to the products they care about across different fields including; real estate, media, wellness, and finance.

I currently work with B2B Saas companies to help them deliver their product message to customers and understand what their customers need.

Outside of work, I enjoy travel, photography and a good workout. 

My areas of specialisation in product marketing include:

• Positioning and Messaging - I help you take ownership of your story in a way that captures your customer and establishes your company as a market leader. My work at SheLeadsAfrica.org saw me creating documentation for how to approach messaging across our app and website.

• Competitive Intelligence - Helping you understand your competitors (especially from your customer’s point of view) and working so you stay ahead in your category. At Propertypro.com part of my job included reporting industry pricing to ensure we were the go-to and stayed ahead of our competitors. 

• Understanding your customers - Going knee-deep into customer research and creating persona documents that customer-facing teams can use in their work. At SheLeadsAfrica.org, I used our persona research to create relevant content for our target segments

• Sales enablement - My job isn’t just creating enablement content, but working with sales to ensure they know how to use this content and that it’s valuable to them and the work they do. I’ve created sales enablement content to help close deals with companies.

• Product and feature launches - Establishing a framework for launches (including integrations) so Lokalise has a launch system that works and you can continue to build on.